A sleek, high-performance website built for professional pickleball coach Thomas Yelloweyes — designed to showcase his signature Night Train Method, coaching programs, and competitive edge in the sport’s rapidly growing community.
Night Train Pickleball partnered with Cowboys Consulting to design a powerful new website that captures the precision, discipline, and innovation behind the Night Train Method — a unique approach to player development created by pro pickleball coach Thomas Yelloweyes.
As pickleball’s popularity skyrockets nationwide, Thomas needed a site that reflected his expertise, attracted students, and positioned him as a thought leader in the sport. Cowboys Consulting built a custom WordPress website using the Divi Plus Sports Club framework, combining dynamic motion, clean typography, and bold visuals that mirror the intensity of professional pickleball training.
Project Target
The new site highlights Night Train’s coaching programs, one-on-one sessions, and group training opportunities while integrating SEO-friendly content and lead capture systems for inquiries, clinics, and events.
Our goals for this project included:
Building a professional, branded online presence for Night Train Pickleball
Positioning Thomas Yelloweyes as a national authority and coach in the pickleball community
Highlighting the Night Train Method through visuals, storytelling, and program structure
Integrating SEO optimization for terms like “pickleball coaching,” “pickleball training program,” and “pickleball lessons San Antonio”
Creating a foundation for future online course expansion and media content
The result is a visually stunning, high-converting website that moves with energy and purpose — just like the sport itself.
Deliverables
Custom WordPress website design and Divi Plus Sports Club customization
Brand strategy, copy direction, and layout structure for The Night Train Method
SEO optimization and keyword targeting for national + local visibility
Coaching program and clinic landing pages
Integration for future eCommerce and video course functionality
Results
Since its launch phase, Night Train Pickleball has:
Gained visibility among competitive and recreational players across the U.S.
Established a clear brand identity centered on The Night Train Method
Laid the groundwork for monetization through future training programs and digital courses
Project Details
Client Name:
Night Train Pickleball
Category:
Personal Brand Website | SEO & Strategy | Sports & Coaching
Start Date:
09/2025
End Date:
10/2025
Website: