A clean, conversion-driven coaching website designed to connect, nurture, and convert visitors through clarity, strategy, and storytelling — built to showcase services, digital products, and a growing brand community.
Daphne Boyd Coaching is a brand rooted in purpose, clarity, and systems that simplify business growth. As a coach, strategist, and founder of Cowboys Consulting, Daphne needed a professional website that not only represented her coaching practice but also served as the central hub for her growing ecosystem of digital products, memberships, and automation tools.
Project Target
Cowboys Consulting designed a custom WordPress website that blends elegance and strategy — a modern, SEO-optimized site that guides visitors from awareness to action. The new design focuses on storytelling, strong calls-to-action, and seamless navigation across coaching packages, digital offers, and The Growth Flow Collective membership.
The goal was to create a website that:
Reflects Daphne’s authentic voice and personal brand
Streamlines her offers — from one-on-one coaching to digital courses and memberships
Builds trust and authority through storytelling, testimonials, and case studies
Integrates with ConvertKit and ThriveCart for automated lead generation and sales
Ranks for relevant SEO terms like “business coach for women,” “marketing automation,” and “digital strategy coaching”
The result is a professional, cohesive website that not only looks beautiful but also drives real results — capturing leads, nurturing relationships, and growing a loyal client base.
Deliverables
Custom WordPress website design & development
On-page SEO optimization and keyword strategy
Funnel integration with ConvertKit + ThriveCart
Blog and content structure for long-term SEO
Branding refinement and copy direction
Results
Since launch, Daphne Boyd Coaching has:
Improved organic traffic and lead conversions
Streamlined her digital sales process through integrated automations
Built stronger brand authority with cohesive visuals and messaging
Project Details
Client Name:
Daphne Boyd Coaching
Category:
Personal Brand Website | SEO & Strategy | Funnel Integration
Start Date:
09/2022
End Date:
10/2022
Website: